From the age of 10 Gevorg was certain he wanted to be a director. Growing up in Russia, Armenia, Gevorg ravenously devoured cinema, but it wasn’t until he immigrated to Los Angeles at the age of fourteen that it became clear how he could make it into a reality. The first step was learning English, which he taught himself over a summer spent pouring over books from the library. Once he mastered the English language, it was on to learning the language of film and production. Gevorg was fascinated and consumed by alternative ways of telling stories and wanted to know how to bring his imagination to life – walking that delicate and artful line of something tangible, visceral and also something digital, out of the ordinary and hyper-real.
It was his talent and drive that landed him a place at the Art Center of Design in Los Angeles. As his thesis project at ACCD, Gevorg took his love for video games and handcrafted a groundbreaking short film based on the popular Grand Theft Auto series that integrated a third person perspective. The film went viral almost immediately and to date has racked up over 13 million views. Upon graduating in 2012, Gevorg was immediately signed by UK outfit Outsider/Unit 9 and hired to launch Jaguar’s new sports car with a jaw dropping commercial called New Dawn for Spark 44, London.