London-based directing duo The Rig Out is comprised of Glenn Kitson and James Bowthorpe.
Glenn began his journey selling vintage sportswear and trainers before quickly moving into styling and consulting for sports and fashion brands across publications, photography and films.
James is a searcher, strumming on the very chord of life. Born on the west coast of Scotland, he started out by swimming to school everyday until he was 16. With adventure in his bones he set out into the world of mountains, icicles and the unknown, cycling around the world in record breaking time in 2009.
Together they combine their impeccable taste, knowledge and creativity into The Rig Out; an established creative collective working with and directing for some of the biggest and best names in fashion, music, lifestyle and performance sports. Originally a print magazine, The Rig Out was born from an interest in connecting good people with great brands. They have an honest voice, thrive on innovative thinking and have an extensive list of collaborators.
They work with established artists, musicians, subcultures and influencers, allowing them to deliver credible strategic content that elevates concepts and generates an audience on a global scale.
The Rig Out’s client list spans Nike, Levi’s, Reebok, Size?, Rapha, Tate Modern, Converse and more. Recent work includes an online film featuring NBA star Jamal Crawford for sportswear newcomer Brandblack & a short film documenting James’ recent journey along the Hudson River in a boat made from NYC’s trash.