Image of the director

awesomenessness is the name of creative storytelling duo Kalle and Johanna Hellzen. Based on a collaborative kinship, this dynamic couple has cultivated a unique platform of merging art, entertainment, and technology together. Awesomenessness’ journey through the analog world of storytelling and curious exploration of AI as a creative tool makes them visionary and creative in a completely new way.

Kalle is a Swedish-born film director, artist, and agency creative and known for a distinctive perspective and off-beat comedy in his creative leadership at firms like ACNE, Goodby, Silverstein & Partners, R/GA and 180 Amsterdam where he made memorable work for global brands such as Nike, Toyota, Burger King, Pepsi, Playstation and DHL to mention a few.

Johanna is meticulously crafting looks and worlds through generative AI which transforms their creative output into something distinctive with a unique style and energy.

awesomenessness reflects the duos creative and shared journey into an innovative mission to elevate everyday life by adding a bold and colourful ‘awesomenessness.’