Lubos background from early years, is based on visual communication and art direction.

Thanks to it, he learned and mastered the various techniques which he used on projects for brands such as VW, ING, PEPSI, Nike, Staropramen Snickers, Skoda, Samsung and others, or on a project in cooperation with Tim Burton.

In his work he combines narrative storytelling with strong visuality, no matter if it is a pure talent performance, animation, or a mix of both. In the beginning there is always the idea and emotion, and on the basis of these he looks for the best way to tell the story.

He believes that there is always a chance to try and do something new with each project and make the process as fresh as possible so he can push himself and keep learning.